What made Harley-Davidson so popular?

The reputation of Harley-Davidson begun to take a defiant turn for its association with outlaw gangs like the Hells Angels. Anti-hero artists like Steve McQueen and James Dean personified the image of Hollywood’s motorcycle rogue. McQueen himself was a fan and a proud owner of several Harley-Davidson motorcycles. He even raced Harleys for pleasure. Released in 1969, Easy Rider, a counterculture movie explored the freedom-loving outlook of the 60s. Starring Peter Fonda, Dennis Hopper and Jack Nicholson, it shows two bikers, Fonda and Hopper traveling American Southwest on Harley-Davidson choppers. Its heavy looks, and distinctive sound made the Harleys extremely popular.
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